FinTech

 

Understanding our material design and style sheet

Our flow- checking credit score, reviewing plan, e- nach, agreement, status overview, verify/ agreement, overview, policy details, top up, e- kyc, verify number, review, upload docs, a/c details, status, congratulation message.

Heuristic analysis

Dropout analysis

trust markers

various verification process

Promo code

Understanding Cohort by deep diving their Persona

UX writing

Rejection screen

Onboarding experience

A/B Testing with new features

Organising and managing sprints

Journey in building the best experience center

 Creating an experience centre for any brand is like putting their soul out there. 

Situation- No consistent branding style, missing experience centre which now the core structure of any brand, with evolving style like AR/VR, metaverse etc. no such adaptation which can lure clients. An immersive experience is missing which can glue clients and make us best in market.

Task-

1. Visioning session with the team - for initial logo , tagline etc. determination!

    Before we begin to take our brand advancements further it becomes imperative to learn various associations of our brand like their voice, actions, leadership, clientele, vision etc.

A team coming together to share their observation, knowledge and providing with great insights was the best way forward.

2. Understanding the current state of branding (meeting various SPOCS of platforms & understanding their practice offerings, accelerators & tools, projects, vision etc and building collaterals accordingly) and where they wish to take it. Research on various branding mechanisms and items covered. 6 platforms were covered and rebranded. It included their all the contents and decks of practice offerings, projects, accelerators and other client ready collaterals.

Branding

Branding is a vast area and each little item from icon to font to various graphs and charts style were thought through, not to forget it is always done as per the visual trend in the market (neon with black this time). 

It sets the tone of the brand which will now be followed. New visual adaptability calls for new branding style. As the trend changes so is the branding language.

3. Defining the space and well researching by getting to know what experience centres and such spaces make history. As a UX researcher did extensive research along with designers to ramp up the space. 

Used tools like real engine 5 to generate the most interactive, innovative interior space. The space had interactive areas like white board, Microsoft surface, touch screens, AR/VR screens etc. Didn't miss out on swing style sitting, 

4. Visioning session with leadership and management to understand their needs and expectations from the space. In the end its all about client and good management, from their needs to getting the easy on the go navigated space.

5. Website and app to navigate us through it like booking the centre, cab, availing the facilities....

An interesting nomenclature of recreation, refuel, roam which comprised of everything building experience in the city for all our visitors.

6. Coming up with those crazy and dreamy ideas which are feasible- Metaverse: 3D view , Gen AI: incorporating AI in our day to day client deliverables efficiently, AR/VR design elements: lift up our standards is when we go beyond and deliver that storyline, dynamic content repository: a place where we can keep all our data and it is as per the trend always (looping the keywords and making an interactive data repository) etc.

Intellectual immersion is must when there are people of high intellects coming together.

Action- In house resources were used to build all this which saved us lot of cost. Cross functional teams from - Chicago, Shanghai, Kolkata, Bengaluru got together and brainstormed, building this amazing new Expereince center.

Result- Stakeholders very happy with the new advancements.

Awaited

Tools familiar with:

XD

Figma

Sketch

Invision

Craft

Miro

Indesign

Tableau

Power bi

Interested In: 

Strategy 

Design

Finance

Edtech

Fintech

Top Skills :

Business Model Canvas 

Implementation Design thinking 

User Study

Empathy mapping

Journey mapping

Data Visualisation

Research (primary & secondary) 

Data Analytics ( Quant & Qual)

Heuristic Analysis

Upskilled with :

Adobe Experience manager | 

HCD | Accumen Academy

PwC Digital Acumen | 

PwC Power Bi | Microsoft 

IDF 

CSM

A 2 hour design sprint to solve the stated UX problem with low-fi mock-ups

 

Having the Problem Statement 

Breaking it down to Pain points / GAPs, Gain points, Expectations and USPs

Understanding some User's Pain Points and its journey:

A flow that satisfies it:

Understanding a customer Journey and making an IOS app:

1.Login and registration

2.Personal information and other profile details

3.Selection from the user to avail the kind of service as wanted

4.Showing some existing examples from past

5.Customizable options provided to user to create

Search, picture, share, like are the most usable options and hence form the part of lower panel of touch screen.

-Nikita Rathi

1 day UX Challenge

Design challenge: 

As a designer/engineer/QA person, I want a fast and easy way to log my work hours. I work on different projects and perform several tasks during a day. My day might consist of 10 different tasks that I complete with the aid of different tools and software. Design a creative UI flow for the stated challenge. Remember that I also take breaks, pause and switch between tasks.

Towards Solution:

Objective: Easy way to log hours

MVP needed

To account for breaks, none can estimate it, the UI design has to be such that one can record the screen time.

Whenever a user logs in the screen time starts automatically and before logging off the app pop up showing, total login time, screen time along with tools and software used.

Also even if the user doesn’t want to wait can anytime login the app and write there manually. Screen time will add like aid for less time consuming and instant action taking since there are multiple activities done at the same time.

• Date

• Time of login and logout

• Task and software

Auto filled by screen time recorder:

LogIn and Logout

Tools/software used

Simple and clear Iconography for easy and better understanding

User Flow

If it is part of desktop:

As part of taskbar, with scrollbar:

Tools recorded are shown, user enters task/Activity

If App Based

Screen recorder gives details of tools, break, logIn and Logout.

Further activities are entered, save and sent for recording it in final.

Detail, Summary, manually and submit button

In the above case entries are auto-filled

Detail View

Manual Entry

Detail, summary, submit buttons to be there

Summary View

The above space is left for other features like manage time, copy for days etc.

Entries are manually filled

Summary view to be given before submitting

The entire Web app look

Enters manually and edit options to be given before submitting

App Flow

Screen time recorder

A UX study on building online coffee experience for a brand

Towards Building the best coffee experience

Brief Given-

Mr. Bean’s, an Indian chain of coffeehouses with over 300 outlets nationwide has established a vision to transform its digital customer experience. To execute this vision Mr. Bean’s is working on a digital strategy specifically aimed at its Roastmasters coffee club members and coffee connoisseurs who make up to 45% of their customer base.


Challenge

There are three major aspects of the strategy:
1. Awareness and Endorsement
Informing customers of the various coffee blends and beans available at Mr. Bean’s
2. Conversion and Subscription
Roastmasters coffee club subscription service and merchandise sales online
3. Incentivization and Retention
Discount offers and special events for coffee club members

Time span

1 day

Objective 

What does a user seek in in that coffee experience, how can an app aid in the same?

Goal

While everything is now being conducted online and from home, we build the best experience that we can give to people from here to home.

From being a drink that captures us from all the ways, may it be smell, colour, taste , social togetherness, energy booster, this drink has surely captivated users to next level. Keeping the Mr. Bean's ideals of making awareness, endorsement and online sales in mind, we make the best coffee experience that could be done from online User Interface.

Brand strategy

Mr. bean as a brand is giving-Coffees( blends) that are possible to make from their coffee.

Scope: Since going app based, can reach to number of user with various possible ways and varieties and not just coffee houses or restaurants. Additional benefit with app based online platform - Advertisement about the café.

"Can we provide the best coffee experience possible at home?"

Limitation: Roastmaster plans sticks to traditional way of doing coffee.

Design Process

Understanding the desires, needs, motivations, and contexts of people using products and thereby further understanding the core needs ( the in depth need of user).

Research Insights on user needs and wants - deep diving :

Desire to shop, Frequency of shopping, Motivation to shop, priorities, function, preference, opportunity, expertise etc. gathered by different responses , here is task flow of all the times user drinks coffee with all the responses and mind mapping the same.

By Understanding the user's: the one's who are coffee connoisseurs and are members of roastmaster's club or would like to be one.

 Their Goals:

Experience goals- Feel cool 

Life goals- Stay connected with friends and family and Get the best deal

End goals- Be attractive, popular, and respected by my peers
 

Demographic (target audience) : from the age of 16 to 40, the people are coffee lovers.

Age 16-25 will like to have conversations around and have the ‘ Go to place’ as coffee café.

25- 40 will have it as regular intake during morning and evening and for people to come around at their house.

PAIN POINTS

1.       While there are so many available, I don’t the which is the best.

2.       Where to go and buy the best ones. The coffee café as limited varieties only.

3.       Can someone assist me in buying the best coffee?

4.       Can it be delivered automatically after judging after knowing my needs in a particular time.

5.       Can there be several package and tastes.

User Want: Good coffees make them look like good host and people therefore like to have the best of it around home. In order to do so, they will get extra mile to get it done by specialist and experts.

Strategy is to happen from making a platform for advertisement to hooking the customers by their subscription model and further keeping them tied up with discounts and offers of being member of the coffee community or become one.

• Effortlessly coffee ordering app with best User experience
• Quick customisation
• Many varieties and reviews
• Seamless flow
• App to guide me itself (recommended section based on previous orders)
• Easy to make way is needed as poring the coffee and mixing etc. requires lots of efforts, rather we need quick ways
• The perfect mix needs to be there and each such package should come with the entire process

Features

Easy onboarding (with awareness and onboarding)

Easy columns and selections

-Varieties available in roastmaster’s selection

Order repetition option

Offers and discounts with club option with auto delivery

-Other packages options

-New tastes options

- Easy to make guide showcased above all

USER FLOW

User Wants: Perfect blend and not burnt

Creating the WOW and AHA movements:

- To make them learn with videos

- Visit our coffee making outlet and see our making process by becoming the member of the community ( advertisement and endorsement with incentive)

Towards making things usable

Elevating the experience in India needs professional equipment’s related to it and India being the largest producer and best provider, which is mostly exported, needs to be well showcased with good natural photographs of the same.

      Research Insights

1.       Good visual story of the brand

2.       Knowledge about the brand process

3.       Showing all the packages in store as yet

4.       Giving all the subscription models and packages with various benefits linked to it

5.       Providing them with information to purchase and go ahead with the choice

6.       Assurance of after sale and further discounts

Colour Hue & Elements




Inspiration-  The varieties of coffee

Hue 

Typography- Oswald & Inter- medium/bold


Clean, bold, artful and visually aligned



Elements:

• Sharing, inviting and uploading on social media- Too keep user hooked the whole concept of roastmaster will run efficiently as the user goes on sharing, inviting  and uploading it on social media , gets gift packages for friends and further avails discount. It being a daily use item and with special connoisseurs benefits, will sell like hot cakes. 
• 

• Favourites- Might not be right now and at this place but one might be interested on that favourite item later, inorder to make it happen, save as fourite for later is the best option at hand and knowing one's liking he/ she can be recommended items related to it.
• 

• Home- Between the loops of app, one can get entangled. There should always be a place to ' go back home' and start anew with less " cognitive work".
• 

• Easy videos access- With bringing the best experience to 'HOME", if one gets the making that perfect blend videos, the entire A-Z solution oriented app will be at place.
• 

• Easy roastmaster club onboarding and benefits shown
• Other merchandises which can enhance the coffee experience at home
• Different packages available and information regarding the same

Sticking to the Interface hierarchy and trends, there is also hamburger provided at the side for giving further option.

Wireframes

Login and sign up

   Log in

With all the varities/ menu and categories of the brand, showing the roasmaster club and offer/ discount categories

 All the offers and discount and endorsements

To become a roastmaster club member

To provide onboarding of the the club, easy login to make them enter in the same

To make them meber of the club, payment gateway for the same

The WOW and AHA moment to get them see our outlet as well as make them become our member

The roastmaters 

Various categories available 

Video to know to make that perfect blend

To order the product 

All other related merchandises

User Interface designs

App Flow

It is the best flow when user doesn't have to think too much yet have all the answers upfront and option to go ahead or back at each stage and point of time while on the app doing less " cognitive work".

Desirability testing