When we study as if it's a game we tend to remember it better. So I will keep it as simple and fun as possible. Take a pen and diary and lets begin. Let's first try this word mapping, believe me! let your brain go grazing, bring it back and see we have got it all. So you have 2min, write 3 verbs that comes to your mind. Your question is what is design?
To which I responded:
1. Process
2. Decor
3. Functionality
But the actual word map showed creativity and innovation as a trend as the consensus was taken. One thing more while making it give more emphasis on important and largely accepted verbs and make them large and bold the one which gets highest votes, that way you have your picturesque ready.
Let's discuss about designing of product and services and simplify it
So let's determine what is what of a service or product!
Take any brand and try to determine it's what is it all about?
Checklist for the same-
- By its physical appeal
- Metaphysics
- Reason
- Root cause of feeling it creates
And go on asking why and how in all the relevant context
What ability will the service or the product provide:
The end value and mainly who are the core customer
While designing , keep these keywords intact in mind
Desirability
Accessibility
Appropriateness
Meaning it has
Here is an ideal procedure for the same-
Empathise
Define
Ideate
Prototype
Test
Usually people across globe follow this procedure to solve design problems
Another study tells about all different approaches such as-
User study/social trend culture
Business product environment
Construction and deconstruction
Redefine and define
Test and redo ( while prototyping)
Documenting all example, the approach you apply and assimilating all your metaphors
Above all determining as how have your product uplifted life.
Another approach which is used and I think it can't get easier than this-
Empathise
Connect
Metaphorize to communicate
Visualize to select best option
Prototype to de-risk
Another interesting concept came was squiggle method where you scribble your process
Wuhu! Secret revelation time-
My procedure
Want/need
Market
Resources available
Research
Prototype
Testing and feedback
Final tuning
Final solution
To which my squiggle is -
Now comes the most interesting part and my favourite-
Research process of our teacher
Observation, interview
Ideation
Opportunity statistics
Gap
Insights
Observation
Trigger points and reactions
Determine the why of reactions
Then prototype
Make the product
Now enough of theories let's do exercise of stakeholder mapping and journey mapping
Emmmmmm let the title of the activity be - why I workout?
Thank you for your rapt attention, hope it was of help.
Instructor-Mr.Prashanth K. C.
NIFT Banglore
M. Des.
