Deciding on Icons and Logos

The work behind deciding on icons for app:

While doing the internship with the most interesting people I came across all the measures to be considered while designing icons.

If you are from designing background you must be well versed with semeiology ( the science of symbols) but do you know the actual decision while finalising icons is rather critical and difficult and also much more than that.

Kudos to some of my designs and work-

1.Ongoing trend- to consider the trend like neomorphism, curved edges etc seems inevitable. Because to come at the right type of design you must consider as what trends needs to be followed, in order to do so I would recommend you to follow the UI/UX pages either on Instagram or medium. If you do that, automatically you will be updated with the ongoing trend as looking visually will update your subconscious mind.

2.Colour palette- It is very important to stick to your colour palette or else you will miss out on symmetry and gestalt. The easy, simple and clean it is, better it is. Every app has its colour scale and stick to that. Well in my case I was working with music player and cheers “ one can go all leaps and bounds with that’.

3.Story- Choose the story your icons will narrate example if it is pop kind, retro, classic, fun, organic etc. There were many apps I was working and each had a different story , one was retro ( as it was the oldest app), other one was pop and full of colour and fun and none the less the last one was new to market and was being balanced between the already established identity of brand.

4.Theme (the app is based on)- It is very important to recognise the core and purpose of the product. Every icon solves a purpose, may it be providing information or clickable area for the user. The app itself solves a purpose, so when deciding on to icon one needs to align it with the purpose the product solves.

There goes my short checklist I developed while working on this project. I will keep on updating this knowledge as even making icons is a reworking process in itself and lots of factors are involved.

By- Nikita Rathi